IBM: Thanksgiving Sales Data Shows Mobile Commerce Jumping, iPhone/iPad Driving over 20% Of Traffic, Social Nets Only 0.2%

ComScore yesterday predicted that e-commerce sales would jump by 14% this holiday season compared to last year, to $42 billion, and some numbers just out from IBM's?Benchmark service?--?an ongoing measurement that covers some 500 of the largest online retailers in the U.S. -- indicate that consumers are getting a head start today. Online sales, it says, are already up by 14.3% on last year, with the average order at $132.57. IBM also highlighted a particularly strong showing in mobile commerce. [updated figures below]

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